#INBOUND
http://inbound.com
INBOUND JOB SEARCH – DAVID MEERMAN SCOTT
Sadly, for many job seekers, what pops up on Google are a few random things (like your membership in the company softball league), your LinkedIn profile, and not much else. Sometimes there is a Twitter feed but frequently it was started years earlier and has been abandoned or it’s only updated a few times a month. Today’s marketing and PR is about content creation. Your personal brand is also about content creation.
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