Listening: Actively Serving Your Clients’ Best Interests

Chris and Jose talk about the art of active listening, a powerful communication method. It’s a conscious effort to hear another is saying, paying close attention to them.

Annotations:

1:41 It takes a confident person to let others know that you are a work in progress.
2:19 Remove Distractions: Be able to turn off your own thoughts to be fully present with others.
3:56 Find anchor points in conversations to ask open-ended questions
5:26 Recap what you’ve heard to see if you’ve understood it correctly
5:50 Be confident enough to tell clients what can really solve their problem rather than blindly pushing your products/services.
7:39 Validate: Clients want to be heard
9:18 To be a great facilitator you must have the client’s best interests at heart
10:48 Trying to prove your superiority in design serves no one.
11:59 When actively listening during sales conversations, create a mental checklist of problems that you might be able to solve
13:21 Listen and understand the underlying objections, reasons, and motivations of the person you are selling to.

Book Drops:

The Coaching Revolution – David Logan & John King
The Art of Closing a Sale – Zig Ziglar

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CORE Pictures
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