Matthew Santoro Asks: Is YouTube Ending as a Social Media Platform?

As seen on #AskGaryVee Episode 7 –

Q: A lot of people don’t think youtube will last forever. Should I hedge my risk by expanding to other platforms, or double-down on YouTube?

A: How many of those people have 2million+ subscribers? Go with your gut, you’re already 100% correct. I made a HUGE mistake early in my career by going to viddler instead of staying with YouTube. YouTube is THE place for video content along with places like Netflix, Hulu, Amazon, and smaller platforms like Vimeo. YouTube is an anchor of online video consumption, and I think you’re 100% correct to double down on it.

Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at

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