How to Position a Brand
Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills you can use to grow your business.
Book:
Positioning: The Battle for Your Mind By Al Ries
http://amzn.to/1JuqKhe
Table of Contents
1:29 Positioning Overview (Coke example) Scarcity Demand Convenience
3:34 Apple positioning case study
6:37 Virgin America positioning case study
7:51 Toyota positioning case study
8:59 How to position your design business – The 3 key components of positioning
10:53 Identifying what you’re good at – venn diagram
15:14 What industries value your skill set?
17:04 Who are the customers?
17:48 Highly successful brands are analyzed by Chris and Jose
20:50 Understand your customers, sound and look like them
21:45 How to target a market and get clients
26:15 Summary
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Links Discussed in This Episode:
CORE Really Explained: https://www.youtube.com/watch?v=j9WFfp1iBaw&list=UU-b3c7kxa5vU-bnmaROgvog
CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI&list=UU-b3c7kxa5vU-bnmaROgvog
CORE Defining the Brand: https://mail.google.com/mail/u/0/#sent/14a131fd05283512?projector=1
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