INBOUND 2016: Sharon Toerek “The Five Legal Mistakes Your Agency is Making in New Business”

Agency new business is exciting, stressful, and fast-moving, all at once. Agencies busily navigating new business opportunities, while managing their current client deadlines and other agency business, can easily make a misstep or oversight that can cause unintended legal or financial consequences, like a loss of valuable intellectual property rights, or increased liability. It doesn’t have to be this way for YOUR agency. Discover the most frequently-made legal mistakes by agencies during the new business process, and learn the practical steps to take to fix (or avoid) them that can be implemented quickly to save your agency time, money, and stress. Marketing agency and intellectual property lawyer Sharon Toerek will help you come away from this Session with a defined action plan for keeping your agency protected in your next new business situation.
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