Behavioral economics – how to make it work for us | Maciej Kraus | TEDxWarsaw

Behavioral economics is not only a tool used by greedy corporations to make money. You can use as well quite simple tricks based on it to achieve your goals. Acknowledged sales coach and trainer. Lecturer at University of Warsaw, guest lecturer at LBS, Stanford, Harvard.
Certified business coach. Author of 2 books on sales strategy and pricing.
Experienced strategy executive with broad operational background. Specializes in pricing and sales excellence in B2B, B2C and retail markets. Advised companies in various markets across Europe, Asia and America. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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