Seth Godin Linchpin Most known from the TEDtalks and TED conference: “In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.” Seth says, “Fear is the most important emotion people can feel.” In this segment: I had the pleasure of sitting down with Seth Godin in a recent interview in SoCal to talk about Seth’s new book Linchpin: Are You Indispensable? While I’ve exchanged an email and phone call or two with Seth in the past, this was my first time talking to him in person. I found him to be incredibly approachable and outgoing. In the book Linchpin, Seth say, “This time it’s personal.” He told me that he writes books not because he has to to make a living but because the message needs to get out there. He seems to be speaking, no pleading, to anyone who will listen that it’s okay not to fit. It’s okay to resist the status quo. Because after all, as he has said, “The reason they want you to fit in, because once you do, they can ignore you.”

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