Sally Hogshead | Fascinate

Keynote speaker Sally Hogshead is the author of FASCINATE, teaching audiences how to persuade and captivate in a world with a 9 second attention span. Explore more at, including Sally’s research-based personality testing, and research on 100,000 participants. In this episode of Behind the Brand, host Bryan Elliott talks with author and marketer Sally Hogshead about how to fascinate to accomplish biz goals. Sally says, “If you don’t have the biggest marketing budget on the block, then you have to be the most fascinating…”

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