Building an audience on YouTube will bring some loyal fans. That’s great, but you should know that those fans often come with some psychological traits, mostly in how you, as the YouTuber, influence and affect three key areas in your fan’s psychological development. Social scientists refer to the relationship between a celebrity and his fans as a parasocial relationship. Today we look at the general conclusions of some research in this area and talk about what it means for us as creators who are developing a fan base on our YouTube channels.
Wikipedia on parasocial interaction
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