How to start selling strategy now. Can graphic designers charge for strategic thinking? What should you charge for discovery strategy work?
With special guest Rocio Villalobos.
Annotations
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1:08 Q: What is Strategy?
2:45 With strategic collaboration, you can quickly uncover the value that the client wants.
4:00 See things from the clients perspective – It’s your job to give them what they want.
6:03 How Rocio sells strategy – conveying the long-term ROI
7:44 Sometimes clients do not understand the value of strategy
10:49 How Jose sells strategy – visual presentation and detailed overview
13:57 How Chris sells strategy – Define the business goals that need to be solved
16:16 How to leverage your initial strategy services into credibility building case studies
18:06 The Scaffolding technique
19:44 Your strategy positioning ultimately depends on what the client values most
21:55 How Chris scaffolds a conversation towards tangible problems he can help solve
23:47 How Jose samples the brand statement exercise (after presenting)
27:18 The four main takeaways to position yourself into a more strategic role
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Hosts– Chris Do
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Show Open– designed by William VanSkaik, animated by Bara Kwon
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