Q4 often brings a flurry of new business activity, known to ruin many a Thanksgiving or Christmas for the new business professional. And while all this activity helps to fill the pipeline, the timing is unfortunate because it distracts you from one of the most important things you’ll do all year: your Annual Plan. In this session, I’ll help you get the ball rolling with a basic structure that any advertising agency can use. Plus, I’ll cover: · Why an annual plan is so important – for your agency and for your career · Where to start and what to include · A formula for crunching the numbers to project the right revenue goals · How to tailor the plan to match the unique character of your agency · The role marketing and operations play in meeting your goals.
jody sutter, ad agency pitch, how to do a new business pitch,
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