Buyer Motives: Psychological Factors

Marketing managers and personnel should try to understand the buyer motives in the marketplace. This inevitably takes us into psychology and trying to determine the likely responses two variations in the marketing strategy within that market.
This does not require expert opinion, but careful analysis of cause and effect changes coupled with observations, interviews, as well as recent sales figures, will give an overall picture of what the buyers think of the product and its promotion.

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