Sales Promotion Techniques: Below the Line Promotion

Depending on the industry and the type of product been marketed companies may engage in what is termed inverted commas below the line close inverted commas promotion.
Below the line refers to word of mouth and very simple and straight forward marketing techniques. If the product is straightforward and does not require a lot of explanation, also if it’s cheap, and if it is easily transportable, is easily delivered, then it is suitable for this straightforward and simple marketing approach. Below the line, may involve word of mouth, door to door selling, and selling at local gatherings and functions. As mentioned, it critically depends on the nature of the product, its price its size, its functionality, its complexity, and also its popularity. It is best envisaged as a simple straight forward product that is easily described and easily understood.

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