Sales Strategies and Distribution Channels

This video will look at a range of selling strategies that may be diploid by a company in the marketplace, particular attention will be paid to the distribution channels. Needless to say, the selection of a distribution channel under the sales strategy will depend on the nature of the product and the size of the market.
Companies usually perform market research in advance of launching a full-scale marketing campaign, it is imperative that they understand their customers’ needs and can demonstrate how their product will address those needs. The video is important if we are to get a fuller picture of how companies approach settings in different situations.

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