Discussion on Porter Competitive Rivalry

Every student of business most encounter Porter’s five forces. This is an important and interesting way of looking at the pressures and influences that impinge upon business in their decision making and operations. Like all business courses, we follow suit in recognising the contribution of Porter to our understanding of the various pressures on businesses.
This video will look at the competitive rivalry that faces most businesses, of course, there are monopolistic exceptions to what I have just said. It’s important that you go across this video several times and make notes and make sure you have a clear understanding of the significance of competitive rivalry on a company’s decision making and future development.

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