New Concept Development

As students of business, it is nice to stand back sometimes and think about how business came about. Normally we seem to start in the middle, we start with a product (physical or a service), then we analyse production, sales, marketing, training, and so on. We recognise this as “Business Studies”.
However, where did the product originate? (and don’t say in the production department!). In truth, the product started as a concept in someone’s mind. We call this person the entrepreneur.
Consider this video as a gentle start down the road of studying the entrepreneur. This is essential for human progress, its abstract, and a “little” philosophical. We don’t study it like many others.

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