The title of this video may appear strange. We can imagine many ways in which a product can fail in the marketplace , it may be overpriced, it may have a bad design, it may not look good value for money, we may continue to add to this list.
However, as students of business we must be more methodical about our analysis of why particular products fail and look deeper into the reasons why this may happen. For example, we may trace all of the issues that we mentioned above back to poor managerial decisions. In fact, our imaginations may run riot on this topic.
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