Commodity Or Experience, What Are You Selling? – FHR #187

Why Dave Chose to Talk about What We Sell:

Dave Woodward wants to lay out the details for the pros and cons to the types of products that sell best. He reveals secrets successful marketers use to sell products as experiences and what you can do to have similar success.

Tips and Tricks for Your Business:

Selling a product that is purely commodity vs. an experience. (2:08)

Changing your marketing standpoint from commodity to experience. (4:42)

When you look at successful people, they sell experiences (8:00)

Quotable Moments:

“Unfortunately for most of us that are in marketing we end up going the exact opposite direction. Our product becomes very price-sensitive, very commoditized.”

“But once you start bundling it with different products and services where someone no longer compare it to other water bottles. It now becomes an experience that the person is going to get along with that.”

“Even though you’re selling a product or a commodity you can still have an experience. Try to find different ways of creating it, most of it is through your marketing.”

Other Tidbits:

Dave loves ice cream, his wife loves Lu Lu Lemon

Audio Clips:

(4:12-4:24) “The same things happens in every other product or service is you have to think ‘What is the experience that I can provide for these people? What are the things or what do they like?’”

(7:50-8:00) “We always spend a whole ton of time talking about funnel hacking, I want you to take a look at who are some of the leaders in your industry: are they creating an experience or are they just selling a commodity?”

Links Mentioned by Dave:

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