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0:10 50% Open Rates?!
0:26 Active Campaign
2:30 Active Campaign Report
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Hey guys! Today we’re talking about my FAVORITE email marketing strategy. I set it all up about a month ago and checked on it yesterday and just went “WHOA! This is working SO well!”.
First off, I’m using ActiveCampaign – I’ve talked about ActiveCampaign a ton of times, it’s my tried and tested email marketing software – so if you’re using a different software you might not have the same options as I do.
So, what I’m doing is I’m sending out these emails, and I’ve set up my sequence to go in a certain flow of waiting and sending. Now this is where everything falls into place: I have a test. I have a test that checks to see if they open the email or not. If they open it, great, we can move on to the next, but if they don’t we place them in a separate sequence where we send the same email with a different subject line – and I do that three times!
And let’s say they open the email, but don’t click the link, that’s where I have a separate sequence set that sends the same information but worded differently. Essentially, always find a way to market from a different point.
I show an example with my emails so stay tuned to find out how I got to 50% open rates!
Again, if you have any questions leave a comment, send an email, or join and message me on my Facebook group (all links below), and have a wonderful day!
CHECK OUT OUR OTHER VIDEOS:
3 TOOLS EVERY EMAIL MARKETER SHOULD BE USING: https://youtu.be/HTj9RF6fctY
BEST EMAIL MARKETING SOFTWARE: https://www.youtube.com/watch?v=G_8Zrm89QlE
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DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a commission. This helps support the channel and allows me to continue to make videos like this. I will never support or push a product I don’t believe in. Thank you for the support!