SEO Basics: Why Your Site Needs Maintenance

Join Emily as she talks about why it’s so important for your site to keep up with maintenance!
Hi, my name is Emily Carter, and I’m a web marketer here at WebFX. Today, we’re going to be talking about the reasons why your website needs regular site maintenance. You might think after your site is launched, the work is over, but it’s not as simple as that. Just like your car and home require regular maintenance, your website needs regular upkeep in order to perform well.

If you want to attract customers, maintain search engine rankings, and provide up-to-date information about your products and services, you need to update your website on a regular basis.

Here are some reasons why maintenance is so important.

First, SEO. Internet trends and technologies are constantly changing, and if you want to maintain your rankings in search engine results, it’s important to update your website with the most relevant information about your products and services. Search engines want to deliver the most relevant information to internet searchers, and Google constantly changes the way it evaluates and ranks websites.

This is why you might notice your website slip from a top ranking position to page 2 of the search results.

Second is web design trend changes. Web design trends also change and if you want to keep your site looking and performing at its best, regular maintenance is important. Elements like navigation menus, responsive design, and even color change frequently, and it’s important to keep up with the latest trends to stay at the top of Google search results.

You can perform A/B tests to determine which website elements are performing well, and implement feedback from visitors to keep your site’s design fresh and engaging.

Next is competitor site changes. If you don’t keep your website updated, chances are your competitors will jump at the chance to outrank you in search results. Keeping your website updated with fresh content will keep you at the top of the search results and make it easier for people to find your business online.

Next, we have system and security updates. You should also perform regular system and security scans, making sure your software plugins and server are up to date can help protect your site from hacks, malware, and security threats. If you find a problem with your site, you can address it right away instead of letting it grow into a bigger problem.

Next, we have regular backups. Website maintenance is also important because you can perform regular backups on your site. This ensures that if some kind of disaster happens, you won’t lose your entire website. With recent backups, you can quickly restore your website which is so important if you’re operating a business online.

Taking time to maintain your website on a regular basis is much easier than waiting until the damage is done.

At WebFX, we can help ensure that your website is successful and updated regularly. Give us a call at 888-601-5359 to learn more!

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