Digital Marketer, Ryan Green, discusses which metrics are important to monitor on social and which are not in this Marketing Minute. This video helps digital marketers who are working to make the move from measuring vanity metrics to measuring conversion metrics that truly matter for their business.
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I’m Ryan and this is an AE Marketing Minute. Today we’re talking about vanity metrics.
I see a lot of people in the digital space measuring things that may not result in increased revenue or increased sales for their organization such as video views, website traffic, and impressions. It’s important to understand what is actually driving sales and increasing revenue for your company and begin to measure those things online such as cost per conversion, cost per email acquisition, any activity that will result in increased sales or increased revenue for your organization. Once you understand those metrics, you can begin to determine if you’re running effective digital marketing campaigns.