Going From Identity Design to Brand Strategy—A Deep Dive w/ Melinda Livsey Ep. 12

What does a brand strategist do? How does someone use words to help unlock someone who is stuck because they are inside the bottle and can’t read the label? Chris and fan favorite Melinda Livsey have a deep conversation to uncover her true passion.

03:40 What does a brand strategist do according Melinda? #branding. How is this different than what she used to do?
13:45 What’s the temperature of the lead? Are you mistaking a “cold” lead from a “hot” lead?
13:52 – 🔑 – To unlocking a client versus a customer
16:00 Selling is not convincing.
19:00 What is the alternative to hiring more employees to grow?
21:50 Lifestyle business
23:37 – 💎- Lifestyle business VS building big and scale. The exit strategy of scale allows for a multiplier of impact and income.
24:18 What is Melinda real passion?
25:49 – 💍- Following your mission requires monogamy. Put a ring on it.
25:50 The Dan Sullivan Question—
26:50 What is your life’s work? What do you really want?
27:30 Self-realization moment. We go beyond the surface.
29:00 #GoMelindaGo
32:15 Is Chris a hypocrite?
33:20 The difference between art and work Seth Godin
33:55 Einstein quote on Imagination is more important than knowledge
36:50 Jen Bilik Knock Knock founder to treat OCD— turned an illness into a business that is thriving
39:40 Summary and check in. “Gettin Stuck” in her routine thinking.
41:30 Strategy demonstrated
43:29 What is your 3 year goal?

#MelindaLivsey #ChrisDo #bizOfDesign #Brand #Branding #Brandstrategy #strategy

Melinda Livsey Playlist
@MelindaLivsey_ Twitter

Marks And Maker

👉Subscribe: https://goo.gl/F2AEbk

We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:

Love the content? Become a sustaining member for $5/mo today.

Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits & Proposals:

Visit our website:

FREE resources:

Mandarin (Chinese) Subtitles on UiiUii


🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: http://share.epidemicsound.com/thefutur

Artlist: http://bit.ly/2uWdna7

Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL

Futur Podcast on iTunes: 🎙

Host– Chris Do
Cinematography– Ricky Lucas
Editor– Jona Garcia
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

Leave a Reply

Your email address will not be published. Required fields are marked *