Starting a Startup After Business School – Reham Fagiri and Kalam Dennis of AptDeco

Reham Fagiri and Kalam Dennis are the founders of AptDeco, where you can buy and sell used furniture. They were in the YC Winter 2014 batch and you can find them at



0:00 – What is AptDeco?

0:45 – Why did Reham and Kalam start it?

2:30 – Were they considering other ideas?

4:45 – How did they prepare to start AptDeco after business school/the corporate world?

6:00 – Getting over the fear of starting

9:00 – Communicating that they’re starting something to friends and family

14:00 – Starting a startup after business school

17:00 – Helpful learnings from a more traditional business education

27:00 – Early models of AptDeco vs today

31:30 – AptDeco’s customers

33:45 – Brands and customer acquisition

38:25 – Learning how to do delivery

41:45 – Deciding not to warehouse furniture

43:30 – Ideas that didn’t work and some that worked on the second attempt

48:00 – Analytics

50:30 – Being a NYC company in YC

51:50 – How to make the most of YC

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