Seth’s Blog–Behind the Brand (Part 2)

Bryan Elliott, host of Behind the Brand interviews best
selling author Seth Godin about Seth’s blog, Seth Godin’s riffs on marketing, respect, and the ways ideas spread. In this segment Seth talks about overcoming fear. Godin says, “Fear is the most important emotion people can feel.” One of my favorite quotes regarding the current economy that came from Seth Godin’s 1-hour keynote note this interview is, “Just
because the tide is out, doesn’t mean there’s less water in the Ocean.” Seth’s new book Linchpin is very different from his other books like The Dip, Purple Cow, and Tribes. It’s a timely message about being an artist in your respective profession, shipping and doing it consistently.

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