Seth’s Blog–Behind the Brand (Part 3)

Bryan Elliott, host of Behind the Brand interviews best
selling author Seth Godin. What does it mean to be part of a
community? Seth Godin answers every email he gets. Seth told me that he tries to reply to everyone because it’s about being a citizen for him. Seth really struck me as a champion for the little guy. In many ways I think he was been the underdog fighting big corporations, years of dysfunctional status quo. And it’s a fight that he is winning. But he would never take the credit. He understands the value, power and
leverage of rallying communities–in fact he wrote the book on it (see Tribes if you haven’t read it).

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