Buying Motives: Personal Influences

Marketing departments are often interested in the buying motives associated with sales. For example was the product purchased because it is seen as competitive or cheap, or it has some unique selling point, perhaps a particular technology. There may be personal influences in the decision as well for example it may be seen as a desirable product perhaps a fashionable product.
Marketing personnel we wish to discern the buying motives of purchasers so that they may target these motives in future campaigns. This video examines the buying motives and the personal influences that lead to sales.

Leave a Reply

Your email address will not be published. Required fields are marked *