In this video, we concentrate on the role of exhibitions and trade shows in generating sales. Sales teams often you use exhibitions and trade shows to showcase their product and thereby generate interest amongst potential customers. The trade shows and exhibitions are also good venues to see what competitors are doing and what products they are bringing to market. There is therefore an information component involved in this type of activity.
This activity is often overlooked in the literature, but it is important, and it is a way for marketing staff to stay informed about what is happening in their market.
 |
 |
 |
 |
 |
 |
 |
 |
