Join Becca as she talks about why it’s important for your business to have a blog!
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Hey everyone, my name is Becca Stickler, and I’m a content marketing specialist here at WebFX. Today, I’ll be talking to you about why your business needs a blog. If you work in the marketing industry, you’ve probably heard more than once or twice that you should be blogging.
At this point, it’s a very common marketing strategy for businesses in every industry. But many companies start blogging without really understanding why or how it can help them reach their goals. While it is one of the best ways to help you improve your online presence and reach new customers, today we’re going to discuss how that works and the biggest benefits.
The first benefit of blogging is that it’ll help improve your SEO. Even the most well-designed website in the world won’t help you reach your business goals if no one visits it. That’s why search engine optimization, or SEO, is an extremely important part of any digital marketing strategy. But today, SEO goes way beyond just optimization your title tag and other HTML elements.
It involves creating original and high-quality content for your visitors and ranking for the long tail keywords that your potential customers are searching. Blogging is a great way to reach both of those goals.
When you regularly publish new posts, you have the opportunity to cover new topics and keywords that you haven’t already targeted on your site pages. Every time you cover a new topic, you have the opportunity to rank in results for new keywords. Over time, this will help you gain more visibility and reach new customers.
The second benefit to blogging is that it can help you build relationships with potential customers. In the past, most strategies were focused solely on selling, and though that’s still the end goal, today’s consumers expect more. They go online, they research their issues, their concerns and their needs, and they look for information that will help them find the best products and services to address them.
You can show that you’re a helpful resource by writing blogs about these problems and issues, and even if they’re not interested in making a purchase right away, when you make the first impression as a helpful resrouce, they’ll be more likely to come back to your site later and make a purchase.
Another benefit to starting a blog is that it can help you become an authority within your industry. When you cover industry trends and news, you show your followers that you’re not only up-to-date, but are willing to share the information you have with them. This can help you build your reputation online, and build trust and credibility with your potential customers.
When you establish though leadership within your industry, you show that you’re an authority and a trusted source of information. And when your customers see that you’re a trusted source, it’ll build confidence that you can meet their needs with your services.
Starting a blog can produce long term benefits. It can continue to attract customers to your site for years to come who are searching for the long tail keywords that you target. Plus, since your posts are on your site, there’s no additional site to continue ranking for those keywords.
You can also update your posts over time with new information and as industry trends change, to provide your customers with the updated information they’re looking for.
You can also share your posts on social media and continue to do so as long as the information isn’t outdated. Then, you can reach your fans and followers multiple times who haven’t seen the article, and as they share them with their friends, you can reach an exponential number of people on social media.
Because of the long term results it produces, the ROI of blogging is huge. Once it’s up and running, it takes nothing but time to add and publish more posts. When you compare that to the benefit of ranking well for a variety of keywords, building relationships and gaining reputation as an authority within your industry, it’s certainly worth your time.
If you want to start a blog but aren’t sure where to start, contact WebFX at 888-601-5359.