How can SEO affect your company’s long-term revenue? Find out in this video!
Hello everyone and welcome, my name is Chris Zook and I’m an internet marketer here at WebFX. Today we’re going to talk about SEO and long-term revenue. We’re covering this because long-term revenue is the main advantage of an SEO campaign. By its nature, SEO is a slow and deliberate process and it doesn’t pay off right away. When it does pay off though, it pays off big, for a long long time.
In this video, we’ll talk about three reasons why SEO results take a while, how you can address those issues, and why SEO is still worth the effort.
SEO takes time, and the reason is simple, there’s a lot to do. You have to create content, optimize it with HTML, post it to your website, troubleshoot for errors, and promote it all afterward. That’s easily a full-time job but that’s not even 50 % of what a good SEO strategy has. You also have tons of other strategies that synergize with SEO and taking advantage of each one is essential to long-term success.
The most common solution to this is the set up of PPC campaigns that drive paid traffic to your site while you wait for SEO to kick in. That’ll help alleviate the growing pains of a new website and make you competitive in your industry while you build credibility.
even though Google returns search results in the blink of an eye, it takes a while to discover the new website. That’s because Google wants to read and categorize the whole internet which is a huge job. Your website is just one of the billions that Google wants to read. Plus Google has a built-in bias against newer websites. You have to earn credibility before Google will start recommending you in search results, and even then, there’s always another competitor to overcome.
So how do you get Google to find you in the first place? The solution is to create accounts in Google Analytics, Google Search Console and Google My Business. These properties let you sent info about your company directly to Google headquarters, which lets Google find you, categorize you, and show you in search results – even if you’re not number one right away.
But even when you tell Google directly that you exist, you can still wait anywhere from one to four weeks before your site shows up in search results and you might wait even longer to get a half decent ranking. That’s because of our third issue.
Your competitors are all using SEO too, the more they work the harder they make it for your SEO strategy to succeed. That means you have to stay ahead of the curve, but it’s difficult when you have multiple competitors coming at you from all sides. Since you’re all targeting the same high-value keywords, only one of you can be number one in search results. The solution to this is diversifying the keywords you target by expanding your website to target different keywords, you can reach customers with content that your competitors haven’t even thought of yet. You can bet your competitors are doing the same thing. If you really want to compete, another solution is to research keywords that they’re targeting and target them as well.
In that regard, SEO sometimes requires you to play a little offense when it comes to your competitors. By targeting lots of keywords including competitor keywords you can throw your hat into the ring and duke it out for high-quality customers.
Even though SEO takes time to get going, it’s still worthwhile for a lot of big reasons. First of all, SEO leads have about a 14.5% close rate. That means 14.6% of all your leads or about 1/8 turn into customers. That’s a huge improvement over traditional marketing customers which have a close rate of 1.7%.